The objective of the Welcome Amsterdam Foundation is to make the tourist feel welcome in Amsterdam and to facilitate activities for both the visitors and the tourist industry within the city. The foundation is also involved in the project “City in balance” which aims at improving the quality of life in the city by participating in the optimisation of the transportation and the flow of tourists.
The Foundation tries to realise this by:
- reducing the number of touringcar stops, car parkings and jetties
- deploying Welkom Teams for visitors
- representing the interests of the tourist business
- acting as a discussion partner for the municipality and particularly for the City Council regarding policies related to touringcars.